Mid-tier Influencer instead
Jan 16, 2024 0:22:17 GMT -5
Post by account_disabled on Jan 16, 2024 0:22:17 GMT -5
Your brand doesn’t necessarily need a superstar to reach great results working with creators One of the main changes in how Influencer Marketing is done is evolving from a unilateral way of speaking (from TV, Movies and Radio) to a dialogue format where both influencers and audiences are now senders and receivers of the message.
It’s important to consider why smaller influencers might work better for your brand. Here’s my analysis: Mid-tier Influencers usually give more voice to the Email Marketing List audience which creates a feeling of importance and trust. But how does it affect Influencer Marketing and why should a brand consider promoting itself with a of a Mega-Influencer? Keep in mind that your audience needs to believe and trust in what you’re trying to sell, and with that, here are some good reasons why using Mid-tier influencers in your strategy can brings better results.
Quality over quantity “While reach is an important dimension, the data underscores that all reach is not equal. This is especially true for outcomes of attention and emotional engagement. Companies can always pay for reach. But for those who care about creative effectiveness and business outcomes, they can find it with the right creators on TikTok (or any other social platform) and the right partner,” said RealEyes in its survey.
It’s important to consider why smaller influencers might work better for your brand. Here’s my analysis: Mid-tier Influencers usually give more voice to the Email Marketing List audience which creates a feeling of importance and trust. But how does it affect Influencer Marketing and why should a brand consider promoting itself with a of a Mega-Influencer? Keep in mind that your audience needs to believe and trust in what you’re trying to sell, and with that, here are some good reasons why using Mid-tier influencers in your strategy can brings better results.
Quality over quantity “While reach is an important dimension, the data underscores that all reach is not equal. This is especially true for outcomes of attention and emotional engagement. Companies can always pay for reach. But for those who care about creative effectiveness and business outcomes, they can find it with the right creators on TikTok (or any other social platform) and the right partner,” said RealEyes in its survey.
